Psychographic
*LIFESTYLE*
* Resigned - Hold strong ideas, done with lives, not looking to do anything else.
* Explorer - Looking for the new thing
*Aspirer - Wanting to constantly improve themselves
*VALUES AND BELIEFS*
*Religion - Christian
* Family Values
Geographic
*Where you live
* Where consumers live
Demographic
*Age/Gender/Class/Sex
*The life cycle stage
*The type of house you live in
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