Thursday, 23 September 2010

PSYCHOGRAPHIC//GEOGRAPHIC//DEMOGRAPHIC

Psychographic

*LIFESTYLE*

* Resigned - Hold strong ideas, done with lives, not looking to do anything else.

* Explorer - Looking for the new thing

*Aspirer - Wanting to constantly improve themselves


*VALUES AND BELIEFS*

*Religion - Christian
* Family Values


Geographic
*Where you live
* Where consumers live

Demographic
*Age/Gender/Class/Sex
*The life cycle stage
*The type of house you live in

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